Watching ITVX on Xbox: Your Complete Guide


Are you a devoted Xbox fan eager to delve into the extensive catalogue of ITV shows directly on your gaming console? I’ll show you how exactly you can stream the content of ITVX on your Xbox.

With the increasing popularity of streaming platforms, it’s no wonder that many gamers would also want to enjoy ITVX on Xbox beyond the confines of the UK. This solution is also provided in my guide.

Experience the convenience of merging gaming and entertainment effortlessly in one location. Stay tuned to discover how to seamlessly integrate ITV into your Xbox experience, elevating your console into a comprehensive entertainment center.

How to Watch ITVX on Xbox [Quick Steps]:

Here are the quick steps for you to watch ITVX on Xbox:

  1. Turn on your Xbox and ensure it’s connected to the internet.
  2. Open the Microsoft Store and search for “ITVX.”
  3. Download and install the ITVX app.
  4. Launch the ITVX app and sign in to your account (or register for a free account).
  5. Enjoy ITVX content!

Note: If you want to watch ITVX on Xbox outside UK, then make sure that you have connected your Xbox to a premium VPN service like ExpressVPN to overcome the geo restrictions.

How To Install ITVX on Xbox?

You can install ITVX on Xbox using these simple steps:

  1. Turn on your Xbox and ensure it’s connected to the internet.
  2. Press the Xbox button on your controller and navigate to “Store.”
  3. Search for “ITVX” using the on-screen keyboard.
  4. Select the ITVX app and click “Get” to download and install it.

How To Register for ITVX on Xbox?

To access ITV on your Xbox, you’ll first need to create an ITV Hub account. Signing up for ITV Hub is simple and requires you to provide some basic personal information.

Here’s a step-by-step guide to setting up your ITV Hub account:

  1. Launch the ITVX app on your Xbox.
  2. Select “Sign in” if you already have an account.
  3. If you’re new, choose “Register” and follow the on-screen instructions.

How To Connect Xbox to ExpressVPN?

There are multiple ways to connect your Xbox to ExpressVPN, but using the Mediastreamer feature of ExpressVPN is the simplest among all.

Here are the easy steps to set up ExpressVPN’s Smart DNS on your Xbox:

  1. Sign up for an ExpressVPN account: Get started with ExpressVPN’s Smart DNS and VPN services for as low as $6.67 per month.
  2. Identify your public IP address: Your ISP assigns this unique identifier to your internet connection.
  3. Provide ExpressVPN with your IP address: Navigate to your Account profile and select DNS Settings to register your IP address with ExpressVPN. If your IP address is already registered, you can skip this step. Opt to automatically register your IP address for seamless monitoring by ExpressVPN.
  4. Retrieve your DNS server IP address: Visit ExpressVPN’s Setup page and locate the blue box displaying your DNS server IP. Make a note of this address.
  5. Configure your Xbox One settings: Access Settings, represented by a gear icon. Go to General > Network Settings > Advanced Settings > DNS Settings.
  6. Set up manual IPv4 DNS settings: Choose Manual for IPv4 DNS settings.
  7. Input your DNS server IP: Enter the DNS IP obtained in step 4 into both Primary and Secondary IPv4 DNS fields.
  8. Your Xbox is now equipped with ExpressVPN’s MediaStreamer for enhanced streaming capabilities.

Why Can’t I Watch ITV Hub Live on Xbox?

Various factors may prevent you from streaming ITV Hub live on your Xbox. If you encounter issues such as freezing, buffering, error messages, or a black screen, try clearing your cache and removing all cookie files from the ITVX Xbox app.

Ensure your internet speed is at least 800 kbps to support video playback, and ITV Hub will adjust your viewing experience accordingly. Consider switching to a different web browser if the problem persists.

What Content Can You Watch on ITVX on Xbox?

You can enjoy a wide variety of content on ITVX, including:

  • Popular British shows like Coronation Street, Emmerdale, and I’m A Celebrity…Get Me Out Of Here!
  • Exclusive documentaries and original series.
  • Back catalogs of classic programs.
  • A selection of movies.
  • Sports

More ITVX Guides on Sports Conduct:

Check out the in-depth ITVX guides at SportsConduct for expert analysis.

FAQs: ITVX on Xbox

Can I watch ITV on Xbox One?

Yes, you can access ITVX, the official streaming service for ITV content, on both Xbox One and Xbox Series X/S consoles.

Do I need a VPN to watch ITVX on Xbox outside the UK?

While you can technically download the ITVX app without a VPN, geographical restrictions (geo-restrictions) prevent access to most content, including live TV, outside the UK.

A VPN like ExpressVPN allows you to connect to a UK server, virtually changing your location and unlocking the full ITVX experience.

Is a UK TV license required to watch ITVX on Xbox?

For watching live TV on ITVX outside the UK, a valid UK TV license might be required to comply with local regulations.

It’s best to check ITVX’s terms of service for the latest information.

Why can't I install the ITVX app on my Xbox?

The Microsoft Store might show regional restrictions if you’re located outside the UK. Using a VPN set to a UK server can help you bypass this restriction and allow you to download and install the ITVX app.


By following these steps and utilizing ExpressVPN, you can unlock the world of ITVX on your Xbox, even if you’re located outside the UK.

Enjoy a diverse selection of British TV shows, movies, and documentaries for free (with optional subscriptions for some content)!

Watching ITVX on Xbox: Your Complete Guide

Laura Wills

Laura Wills, the creative force behind sports streaming guides, delivers concise yet engaging narratives. Laura blends extensive sports knowledge with engaging storytelling, delivering guides that transcend geo-restrictions. Embrace the world of limitless sports streaming with Laura – where expertise meets passion, and every reader is part of the global sports celebration.

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